ZAK GEORGE · DOG TRAINING REVOLUTION
TRAIN YOUR DOG. FOLLOW THE EVIDENCE. SEE THE BIGGER PICTURE.
Practical help for your dog – and bigger questions about care, power, and how dogs and people live together.
DOG TRAINING IS WHERE WE START. THE BIGGER PICTURE IS WHERE THE QUESTIONS LEAD.
WHAT BROUGHT YOU HERE?
PRACTICAL HELP
I NEED HELP WITH MY DOG
Pulling, barking, biting, potty training, reactivity, and the other problems happening in real life.
A CLEAR PLAN
I WANT A PLAN TO FOLLOW
Get 30 guided lessons for puppies or adult dogs in the free Perfect Pup course, created with Pupford.
EVIDENCE
I WANT TO CHECK THE EVIDENCE
Explore the research, professional guidance, and sources behind humane, effective training.
CONNECTIONS
I WANT THE BIGGER PICTURE
Follow the connections between dogs, power, punishment, care, public policy, and human lives.
currently investigating:
COPS + DOGS
UNMASKING THE INTERSECTION BETWEEN POLICING AND DOGS.
The familiar hero story leaves a lot out. We’re following the history, the evidence, the human consequences, and the welfare of the dogs who work with and are harmed by police every day. Then we’re asking what real change could look like.
Monthly support starts at $2 USD and currently funds Cops + Dogs. The main investigation and public resources will remain free to access.
GO DEEPER
EXPLORE THE WORK
GLOBAL CONSENSUS
Read clear evidence summaries, review professional guidance, and go straight to the sources behind the work.
TRAINING IS POLITICAL
Explore how dog training connects to welfare, ethics, politics, punishment, disability, race, public policy, and collective liberation.
INERTIA’S TRAINING SERIES
Follow Inertia from her first puppy days through adolescence and into adulthood. We’ve created hundreds of free videos and full training series, along with videos from the books, podcasts, interviews, and appearances.
WHO ARE WE?
ZAK + BREE
Bree and I have been life and work partners since 2011. Together, we’ve helped make modern, humane dog training accessible to millions while following the ethical questions that training raises wherever they may lead.
For over two decades, we’ve helped dogs and families build reliable behavior without intimidation. Along the way, we’ve watched harmful methods get rebranded and normalized.
We believe you shouldn’t have to choose between being effective and being ethical. You can raise a well-trained dog while protecting their emotional wellbeing.