ZAK GEORGE · DOG TRAINING REVOLUTION
Train your dog. Follow the evidence.
Some uploads contain distressing footage.
Inertia’s training series
This is the story of raising my own Border Collie, from those first puppy days through adolescence and into adulthood.
I wanted to show you the whole process of raising Inertia in detail: what we taught, how we taught it, and the successes and mistakes along the way.
We’ve created hundreds of free videos and full training series, along with videos from the books, podcasts, interviews, and appearances.
Explore Videos + Books →currently investigating:
COPS + DOGS
Police violence against dogs. Dogs used as weapons against people.
The familiar hero story leaves a lot out. We’re following the history, the evidence, the human consequences, and the welfare of the dogs who work with and are harmed by police every day. We’re making the case for ending police K-9 units.
Monthly support starts at $2 USD and currently funds Cops + Dogs. The main investigation and public resources will remain free to access.
Browse case records and reporting →Why support this project?
Global Consensus
Read professional guidance on humane training, and explore the research in the Source Library.
Training Is Political
Explore how dog training connects to welfare, ethics, politics, punishment, disability, race, public policy, and collective liberation.
Who are we?
Zak + Bree
I’m Zak George, a Lebanese-American dog trainer. Here you’ll find practical help for your dog, and bigger questions about care, power, and how dogs and people live together.
Bree and I have been life and work partners since 2011. Together, we’ve helped make modern, humane dog training accessible to millions while following the ethical questions that training raises wherever they may lead.
For over two decades, we’ve helped dogs and families build reliable behavior without intimidation. Along the way, we’ve watched harmful methods get rebranded and normalized.
We believe you shouldn’t have to choose between being effective and being ethical. You can raise a well-trained dog while protecting their emotional wellbeing.